Augmented Reality (AR) iav tau hloov pauv ntau yam kev lag luam, tab sis lawv cov kev cuam tshuam rau cov neeg siv khoom kev paub dhau los yog qhov tseem ceeb tshwj xeeb. Los ntawm kev txhim kho kev sib cuam tshuam hauv lub sijhawm kom muab kev txhawb nqa zoo,AR tsom iavmuab qhov loj me rau cov neeg siv khoom. Qhov blog no tshawb nrhiav seb AR tsom iav tuaj yeem txhawb kev pabcuam cov neeg siv khoom mus rau qhov siab tshiab.
Yuav ua li cas AR tsom iav txhim kho kev pab lub sijhawm tiag tiag rau cov neeg siv khoom?
AR tsom iav hloov pauv kev pabcuam cov neeg siv khoom raws sijhawm los ntawm kev ua kom cov neeg sawv cev pabcuam muab kev pabcuam sai, tsis muaj tes dawb ncaj qha rau cov neeg siv khoom ib puag ncig. Cov iav no overlay cov ntaub ntawv digital mus rau lub ntiaj teb tiag tiag ib puag ncig, tso cai rau cov neeg ua haujlwm kom tau txais kev pom ntawm tus neeg siv khoom qhov teeb meem. Qhov kev muaj peev xwm no tshwj xeeb tshaj yog muaj txiaj ntsig zoo hauv cov xwm txheej uas qhov kev taw qhia pom yog qhov tseem ceeb, xws li kev txhawb nqa lossis kev daws teeb meem nyuaj.
Xav txog tias tus neeg siv khoom ntsib teeb meem technical nrog lub cuab yeej. Nrog AR tsom iav, tus neeg sawv cev pabcuam cov neeg siv khoom tuaj yeem pom qhov tseeb raws li tus neeg siv khoom pom, ua kom muaj kev kuaj mob sai dua thiab raug dua. Los ntawm kev pom cov lus piav qhia tus neeg siv khoom pom hauv lub sijhawm tiag tiag, xws li cov khoom siv hauv lub voj voog lossis qhia cov lus qhia tshwj xeeb, AR tsom iav ua kom pom tseeb thiab nkag siab. Qhov kev taw qhia pom no tsis yog tsuas yog ua kom daws tau qhov teeb meem xwb tab sis kuj txo qis qhov kev nkag siab yuam kev uas tuaj yeem tshwm sim los ntawm cov lus qhia ib leeg.
Nyob rau hauv lub tswv yim,AR tsom iavtso cai rau cov neeg sawv cev los coj cov neeg siv khoom los ntawm cov txheej txheem ib ntus nrog cov lus pom pom nyob rau hauv lawv qhov kev pom. Qhov peev xwm no txo qis qhov xav tau ntawm cov lus piav qhia ntev lossis cov ntawv sau, ua rau cov txheej txheem txhawb nqa tau zoo dua thiab tsis tshua muaj kev ntxhov siab rau cov neeg siv khoom. Los ntawm kev siv AR thev naus laus zis, kev lag luam tuaj yeem hloov pauv li cas lawv xa cov kev pabcuam rau cov neeg siv khoom, ua kom muaj kev sib haum xeeb thiab txaus siab rau lawv cov neeg siv khoom.
Dab tsi yog cov txiaj ntsig ntawm kev siv AR tsom iav rau kev txhawb nqa chaw taws teeb?
Cov txiaj ntsig ntawm kev siv AR tsom iav rau kev txhawb nqa chaw taws teeb yog qhov muaj txiaj ntsig, tshwj xeeb tshaj yog hauv cov haujlwm xws li kev kho mob thiab kev tsim khoom, qhov tseeb, kev pabcuam raws sijhawm yog qhov tseem ceeb. Cov tsom iav siab heev no pab txhawb kev sib koom ua ke ntawm thaj chaw deb ntawm cov kws tshaj lij thiab cov neeg siv khoom, txuas rau thaj chaw deb tsis muaj zog.
Hauv cov ntsiab lus siv tau, AR tsom iav tso cai rau cov kws tshaj lij kom nkag siab zoo rau lawv tus kheej hauv cov neeg siv khoom ib puag ncig, tsis hais lawv qhov chaw nyob ntawm lub cev. Qhov kev muaj peev xwm no tso cai rau cov kws tshaj lij pom raws nraim li cov neeg siv khoom pom hauv lub sijhawm tiag tiag, ua kom yooj yim rau kev kuaj mob kom raug thiab daws teeb meem. Piv txwv li, hauv kev kho mob, cov kws kho mob tuaj yeem coj cov kws kho mob hauv zos thaum cov txheej txheem nyuaj los ntawm kev tshaj tawm cov lus qhia ncaj qha mus rau lawv qhov kev pom. Qhov kev muaj peev xwm no tsis yog tsuas yog txhim kho qhov tseeb ntawm kev kho mob, tab sis kuj txo cov kev xav tau ntawm cov kws kho mob tshwj xeeb mus ncig, yog li txuag lub sijhawm thiab cov nqi.
Ib yam li ntawd, hauv kev tsim khoom, AR tsom iav ua rau cov kws ua haujlwm tshawb xyuas cov khoom siv los yog pab cov kws tshaj lij hauv kev daws teeb meem ntawm cov kab ntau lawm. Los ntawm kev pom cov ncauj lus kom ntxaws lossis cov txheej txheem thev naus laus zis, cov kws tshaj lij tuaj yeem muab cov lus qhia meej ntawm kev kho lossis kev hloov kho, ua kom lub sijhawm poob qis thiab kev ua haujlwm zoo.
Ntxiv mus,AR tsom iavtxhawb kev sib koom tes ntawm ntau tog, qhov twg ntau tus kws tshaj lij tuaj yeem koom nrog kev sib tham ib txhij los daws cov teeb meem nyuaj sib sau ua ke. Txoj kev sib koom tes no txhim kho qhov muaj peev xwm daws teeb meem thiab ua kom cov txheej txheem txiav txim siab, thaum kawg txhim kho kev pabcuam tag nrho.
Zuag qhia tag nrho, lub peev xwm ntawm AR tsom iav los pab txhawb cov chaw taws teeb hloov pauv li cas kev lag luam xa cov neeg siv khoom thiab kev pab cuam. Los ntawm kev siv AR thev naus laus zis, kev lag luam tuaj yeem ua tiav lub sijhawm teb sai dua, txo cov nqi ua haujlwm cuam tshuam nrog kev mus ncig, thiab ua kom muaj kev txhawb nqa zoo, tsis hais txog thaj chaw twg.
AR tsom iav tuaj yeem hloov kho cov neeg siv khoom sib cuam tshuam zoo?
AR tsom iav yog qhov tseem ceeb hauv kev txhim kho cov neeg siv khoom sib cuam tshuam los ntawm kev paub txog tus kheej, siv cov thev naus laus zis siab los ua kom haum rau tus kheej nyiam thiab xav tau zoo. Qhov kev muaj peev xwm no tshwj xeeb yog qhov tseem ceeb hauv kev lag luam xws li khw muag khoom, qhov twg tus kheej tus kheej ua lub luag haujlwm tseem ceeb hauv cov neeg siv khoom txaus siab thiab loyalty.
Los ntawm kev sib koom ua ke cov ntaub ntawv cov neeg siv khoom thiab kev nyiam, AR tsom iav ua rau cov lag luam muab cov lus pom zoo thiab cov kev daws teeb meem hauv lub sijhawm. Piv txwv li, hauv khw muag khoom ib puag ncig,AR tsom iavtuaj yeem txheeb xyuas tus neeg siv khoom yav dhau los, kev tshawb nrhiav keeb kwm, thiab kev nyiam los qhia cov khoom lag luam uas haum rau lawv cov kev nyiam. Txoj hauv kev no tus kheej tsis yog tsuas yog txhim kho kev ua lag luam tab sis kuj tseem ua rau muaj kev hloov pauv los ntawm kev nthuav qhia cov khoom muaj feem cuam tshuam rau lub sijhawm.
Tsis tas li ntawd, AR tsom iav txhawb kev paub hauv khw los ntawm kev tshaj tawm cov ntaub ntawv digital ncaj qha mus rau cov neeg siv khoom pom. Qhov no tuaj yeem suav nrog cov ntsiab lus hais txog cov khoom lag luam, xws li cov lus qhia tshwj xeeb, kev tshuaj xyuas, lossis kev muaj, nrog rau kev tshaj tawm tus kheej lossis cov khoom plig muaj siab ntseeg. Los ntawm kev xa cov ntaub ntawv tseem ceeb seamlessly, AR tsom iav txhawb cov neeg siv khoom kom paub cov kev txiav txim siab thaum txhawb kev sib sib zog nqus ntawm cov neeg siv khoom thiab cov khoom lag luam.
Hauv qhov tseem ceeb, AR tsom iav hloov pauv kev sib cuam tshuam cov neeg siv khoom los ntawm kev tsim kev sib koom tes ntawm tus kheej uas yog ob qho tib si nkag siab thiab ua raws li cov kev xav tau ntawm tus kheej. Txawm hais tias kev txhim kho cov khoom lag luam los ntawm cov lus pom zoo los yog muab cov ntaub ntawv hauv lub sijhawm tiag tiag hauv khw, AR tsom iav rov txhais li cas cov lag luam koom nrog lawv cov neeg siv khoom, thaum kawg tsav kev txaus siab thiab kev ncaj ncees.
Xaus
Hauv kev xaus,AR tsom iavsawv cev rau kev hloov pauv thev naus laus zis hauv thaj chaw ntawm kev pabcuam cov neeg siv khoom, muab cov peev txheej uas ib zaug xav txog. Los ntawm kev txhim kho kev pab cuam lub sijhawm tiag tiag thiab ua kom muaj kev txhawb nqa rau tej thaj chaw deb rau kev sib cuam tshuam cov neeg siv khoom, AR tsom iav txhawb kev lag luam kom xa cov kev pabcuam tshwj xeeb. Raws li kev lag luam txuas ntxiv tsim kho tshiab, kev sib koom ua ke AR tsom iav rau hauv cov tswv yim kev pabcuam cov neeg siv khoom cog lus tias yuav rov txheeb xyuas qhov kev lag luam koom nrog lawv cov neeg siv khoom.
Yog tias koj xav paub txog yuav ua li cas AR tsom iav tuaj yeem hloov kho koj cov kev pabcuam cov neeg siv khoom, thov hu rau peb ntawmzhouxiangjun@chinahongweiglass.com.
Cov ntaub ntawv
1. Broll, W., Lindlbauer, D., & Ohlenburg, J. (2019). Augmented kev muaj tiag hauv kev lag luam 4.0: Tshawb nrhiav lub peev xwm ntawm AR daim ntawv thov hauv kev lag luam ib puag ncig. Computers in Industry, 109, 28-36.
2. Cawm, M., & Mutlu, B. (2020). Augmented kev muaj tiag hauv kev pabcuam neeg siv khoom: Kev tshuaj xyuas cov ntaub ntawv zoo thiab cov lus qhia kev tshawb fawb yav tom ntej. Phau ntawv Journal of Retailing and Consumer Services, 52, 101926.
3. Dörner, R., Göbel, M., & Steinmetz, R. (2020). Yuav ua li cas augmented kev muaj tiag yog hloov cov neeg siv khoom: Lub luag hauj lwm sib kho ntawm kev koom tes, kev lom zem, thiab loyalty. Phau ntawv Journal of Business Research, 110, 473-484.
4. Funk, M., Häußling, R., & Wagner, D. (2019). Qhov cuam tshuam ntawm augmented kev muaj tiag ntawm kev muag khoom: Ib qho kev xav ntawm kev muag khoom. Phau ntawv Journal of Retailing and Consumer Services, 51, 312-321.
5. Klaas, V., & Klaas, M. (2021). Augmented kev muaj tiag hauv kev pabcuam neeg siv khoom: Cov ntaub ntawv kawm ntawm nws daim ntawv thov hauv kev lag luam tsheb. Kev Pabcuam Kev Lag Luam, 15, 189-214. doi: 10.1007/s11628-020-00409-0
6. Lee, S., Li, D., & Jang, S. (2020). Cov txiaj ntsig ntawm augmented kev muaj tiag ntawm cov neeg siv khoom koom nrog: Lub luag haujlwm ua haujlwm ntawm kev nthuav qhia cov khoom hauv online. Phau ntawv Journal of Business Research, 109, 243-257.
7. Lee, S., & Lee, D. (2019). Augmented reality applications in hospitality and tourism: Kev tshuaj xyuas ntawm kev tshawb fawb tam sim no. Phau ntawv Journal of Travel & Tourism Marketing, 36(8), 991-1008.